Appier supports EF Shop to adopt AI in its digital transformation trilogy

“Appier has always been a trusted and long-term partner for EF Shop. Its AIQUA solution has fundamentally transformed how we engage with customers and the level of personalization we are able to provide. From automation to advanced hybrid algorithm recommendation, Appier’s solution empowered us to offer more accurate product recommendations for onsite visitors and boost revenue growth efficiently. We look forward to continuing the partnership with Appier to bring a better shopping experience for our customers”, said Grace Yang, Marketing Director of EF Shop.

Below please find more details about EF Shop’s digital marketing challenges and how Appier’s AI solutions help EF Shop to solve its business pain points.

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Three-phase challenges of digital transformation

In general, the challenges of what EF Shop encountered during the three phases of digital transformation are:

  • Challenge 1: Lacking an effective multichannel engagement approach

EF Shop, like most e-commerce stores, had multiple channels to reach potential customers but lacked an easy way to manage engagement on all channels, including website, social media, and email. This inability to juggle all marketing channels made it difficult for the brand to capture sales opportunities from all touchpoints.

  • Challenge 2: Need for a recommendation engine

As EF Shop grew larger and stocked its platform with more items, it needed a way to better promote its products to shoppers. The recommendation section has always been a great place for shoppers to find relevant products that they may not have thought to look for. At this stage in their business, the client needed a recommendation engine for shoppers to better explore their site.

  • Challenge 3: Time for more refined, personalized recommendations

In about a year’s time, EF Shop saw tremendous growth in its business from the basic recommendation feature it adopted in Phase 2. To continue to cater to its shoppers and their evolving need for a diverse range of products and personalization in online shopping, EF Shop needed more advanced recommendations for both products and content.

Trilogy of implementing digital transformation

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