He continued, “The Indian Ocean region is renowned for its stunning natural beaches, making it an ideal location for the development of luxury resorts. It has become a highly sought-after destination for tourists from around the world. Among the key target markets for this region are Russia, Germany, India, United Kingdom, USA, Korea, and Saudi Arabia. Furthermore, the potential for attracting Chinese tourists is also highly promising as the country gradually opens to international travel. The distribution strategy of Amari Raaya Maldives is focused on achieving a balanced distribution between wholesale and retail segments. Our top five target markets stand out due to our strategic price positioning and the exceptional and exclusive resort experiences we offer.”
In 2023, ONYX Hospitality Group has outlined a key strategy to drive significant expansion in the hotel, resort, and serviced apartment business. This expansion plan encompasses both domestic and international markets, with an ambitious target revenue of 8.8 billion baht. The vision guiding this growth initiative is to establish itself as “The Best Medium-sized Hospitality Management Company in Southeast Asia.” The Group’s working principle revolves around the promise of providing ‘A Tailored Approach to Hospitality’ by crafting exceptional business strategies and fostering successful collaborations with partners and allies throughout the organization’s journey. As a result, this approach has garnered immense trust from renowned partners, both at home and abroad, enabling the creation of sustainable and enduringly prosperous ventures.
ONYX Hospitality Group is firmly grounded in its belief in expertise and profound market knowledge within the Southeast Asian region and numerous countries across the Asia-Pacific area. Benefiting from over five decades of valuable business experience and the exceptional skills of its management team, the company maintains a robust database to support its operations and decision-making processes.
Additionally, the Group boasts a diverse portfolio of brands that cater to various market segments, including Amari, OZO, Shama, and Oriental Residence. These hotel brands range from luxurious offerings targeting the upscale segment to hotels designed for tourists seeking a lifestyle infused with convenience. Moreover, the company operates sophisticated serviced apartments strategically located in bustling business districts and residential areas, catering to the needs of both short and long-term stays, whether for leisure or business purposes.
Presently, ONYX Hospitality Group holds ownership and management of hotels, resorts, and serviced apartments. The Company currently oversees 44 service locations, encompassing a wide range of domestic and international destinations, namely Thailand, Malaysia, China including Hong Kong, Maldives, Bangladesh, and Lao PDR.
To solidify its leadership in hotel, resort, and serviced apartment management in Southeast Asia, ONYX Hospitality Group also emphasizes management under three core areas that reflect the strengths of ONYX. The company’s “Tailored Approach to Hospitality” consists of the following:
The first approach reflects ONYX’s profound expertise in the Southeast Asian market and comprehensive understanding of the region’s tourism industry. The company operates with highly efficient work styles and management systems that adhere to international standards. What sets ONYX apart is its flexibility, enabling seamless adjustments to meet the diverse business needs of all stakeholders involved. The commitment to finding win-win solutions is achieved through strategically focused investments, lean and efficient operations, and the provision of internationally acclaimed levels of service that can adapt to changing market dynamics.
Under the vision of “A Tailored Approach to Hospitality,” ONYX Hospitality Group revolves around cultivating long-term partnerships that foster mutual growth, in line with the current business trend where investors seek alliances with strong brands to leverage each other’s potential. ONYX strategically utilizes its extensive regional network to connect with both domestic and international investors, earning their trust and confidence in the process.
ONYX showcases the exceptional quality and diversity of ONYX Hospitality Group’s three main portfolio brands: Amari, OZO, and Shama. Each brand is renowned for its high quality and comprehensive coverage of all target groups, excelling in satisfying diverse customer needs. The company places significant emphasis on continuously developing and upholding brand standards to ensure competitiveness in the fiercely competitive market. Through their distinctive and unique features, these brands maintain a prominent position in the industry, standing out from competitors and making their products attractive to both partners and end consumers, contributing to the company’s ongoing success.
With these three approaches at the core of its operations, ONYX Hospitality Group reaffirms its commitment to delivering exceptional hospitality experiences and solidifying its position as a leader in Southeast Asia’s dynamic and competitive hospitality industry.
The latest addition to the portfolio, Amari Raaya Maldives, perfectly embodies the company’s core values and business principles. Located on a private island in the serene Raa Atoll, this exquisite resort is just a convenient 45-minute seaplane journey away from Velana International Airport. Drawing inspiration from its breath-taking natural surroundings and the vast expanse of the ocean, Amari Raaya Maldives offers a haven of tranquillity, providing an escape from the hustle and bustle of everyday life. It promises a paradisiacal experience, where guests can indulge in relaxation and embark on adventures amidst the beauty of nature. Each villa at Amari Raaya Maldives is thoughtfully designed to offer unobstructed views of the boundless deep blue ocean, stretching as far as the eye can see. Guests have the luxury to choose between beachfront villas or villas situated in the middle of the ocean.
