Jakarta, Warta9.com – Since he gave the golden buzzer to Putri Ariani, Simon Cowell’s name has increasingly become a topic of conversation among Indonesian people. It is known that after the event, Simon’s social media account was also very busy with thanks from Indonesian netizens for making the path of one of the nation’s children easier in the world’s most prestigious talent search event.
Who would have thought, the British record executive is celebrating his birthday today, Saturday 7 October 2023. The man who is 64 years old today is a figure known for his sharp criticism of contestants on the talent search shows he fronts. . The following is a profile of his success journey.
Reporting from the page Britanica.com, Simon is known to have left school when he was 16 years old. He was then hired to work in the mailroom at EMI Music Publishing and finally in 1979 was given the opportunity to find artists who would sing newly published songs.
Then, in 1985 he and his partners formed Fanfare Records which enjoyed some success before closing in 1989. Furthermore, in those years BMG Records employed Simon as an artist and repertoire consultant. His success in working with BMG Records made Simon a person who had a strong influence on popular music.
After he witnessed the success and popularity of the British television series Popstars (2000), a reality show built around competing musical acts, Simon and his partner Simon Fuller had the idea to develop a similar show. With their backgrounds as both music and television producers, the two began to develop the show’s format one step further by allowing viewers to vote for the winner in the final round, Pop Idol (2001-2003).
Fox Broadcasting Company later imported the show along with Simon as a judge to the United States and premiered in 2002 as American Idol.
The show immediately became popular, and became the highest rated American television show. This popularity is largely due to Simon’s caustic manner when commenting on the contestants and sometimes even his fellow judges.
In 2004, Simon returned to lead the talent search event The X Factor. The show was produced by Simon together with his company, Syco Productions, and began airing on British television. Two years later, the show won the award for best entertainment program at the British Academy of Film and Television Arts. Furthermore, in 2006 he became executive producer of three new American shows, namely American Inventor (2006-2008), America’s Got Talent (2006), and Celebrity Duets (2006).
The following year, he also became executive producer of Grease Is The Word, a reality show looking for the next star for the British revival of the musical Grease. That same year, Simon inaugurated a new show entitled Britain’s Got Talent, where he served as a judge. In May 2010, Simon left American Idol to work on the American version of The X Factor (2011-2013).
After the cancellation of the show, he then returned to hosting the British version, which ended in 2018. Then he created a new show entitled The Greatest Dancer (2019), and is currently active as a judge on various talent search shows including America’s Got Talent, which he participated in by Putri Ariani.